GM Wants New Corvette to be More than a Car for "Successful Plumbers", be a Poster on Kids' Walls

Even though it started as a young American’s dream car, somewhere along the way in its 60-year old history, the Corvette lost its edge and fell behind rivals.

GM execs agree with analysts such as Edmunds’ Jessica Caldwell who say that the ‘Vette is thought today as “an old man’s car”: the data show that last year, through October, around 46 percent of Corvette buyers were 55 years or older compared with just 22 percent of Audi R8 and 30 percent of Porsche 911 clients.
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