Lexus Chief Engineer Says New IS' Goal is to Overtake the BMW 3-Series

For close to three decades now, the BMW 3-Series has been the benchmark for premium sport sedans. Over the years, many luxury carmakers tried but none has really succeeded in knocking down the 3-Series from its throne.

After GM and the new Cadillac ATS, it's the Toyota group's turn to take another swipe at BMW's best-seller with the completely redesigned 2014 Lexus IS.
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Lexus IS

On the 15th of January at Cobo Center in Detroit during the International Motor Show of the USA, Lexus will launch the next generation of theLexus IS, whose first information and pictures were advanced by the luxury brand of Toyota.

The new Lexus IS has two versions called IS 250 and IS 300h, which will be available in the latest evolution of the package SPORT F. The IS 300h will be the first version of the model that has the Lexus Hybrid Drive.

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First Official Photos of All-New 2014 Lexus IS Sedan in F Sport Guise

We don't know when exactly Lexus was planning to share official photos of its hotly anticipated IS, but today, we discovered a full set of images of the executive compact sedan, less than a week before the car's public debut at the Detroit auto show.

Albeit in low resolution, these images afford us our first unobstructed view of the Japanese carmaker's third attempt to rival the BMW 3-Series, the Mercedes-Benz C-Class and the Audi A4.
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